Inito Shoreditch

Following the appointment of a new CEO, Inito approached us for a second time to explore a new direction in the customer experience. Our brief was to design a fast-paced concept which translated authentic Indian Street food for a new generation of consumer, resulting in a new and vibrant contemporary look and feel and customer proposition.


The site offered lighter, healthier Indian cuisine, moving into the ‘Grab & Go’ market with a smaller footprint. We provided full concept design, detailed design development, tender process, local authority approvals and overseeing the onsite build.