As part of a successful pitch process, we were challenged by leading their brand transformation. The Apostrophe offer was misunderstood and confused, coffee was the hero and food was secondary. By simplifying the offer, clearly communicating to the customer in a warm and engaging space, developing day part ‘Grab & Go’ and introducing seasonal offerings improved the brand perception and ensured further expansion.


By designing an engaging and relevant retail experience, customers felt inspired, reassured and valued. Our solution was also flexible for growth and adaptation to local sites, whilst giving much-needed stand out in the crowded food retail market.

Minstry of Waxing & Browhaus... Covent Garden

A multi-block concept on Kings Rd. The concept includes three brands all fused with the spirit of the Wild West.


On the ground floor, you will find ‘A Wanted Man’ Espresso Canteen. A stripped back shopfront with simple blackened steel signage. The interior inspired by the Wild West with a subtle backdrop of reclaimed wood, brick, denim prints, leather and aztec fabrics.